If you're in the business today, you have a web site. In fact, there is an excellent chance you have multiple sites, or at least more domain names pointing to your website. The selection of these domain names must be done with care.
You can use different domain names as a tracking device to test your various advertising and promotion names may point to the same place, but they let you see where traffic is coming from. Or maybe set up places for special campaigns or specific products, and those sites will have their own names. You might also want to own (whether used or not) domain names that are variations of the name of your company in order to prevent competitors or detractors from using them.
Use these tips for choosing domain names that are effective and will work for you:
• Use simple words that are easy to remember and spell. Do you people have to work too hard to find your website because they will not.
• Keep it name, the greater the risk of errors when typed into the browser. Short URL easier to write when you fill out the form by hand (which still happens!). They are also easier to remember. And there is less chance for a shorter URL, breaking through the line in the text, when it was published in a newspaper or magazine article.
• Make something that is easy to say aloud. Even if you expect that most traffic will come from the connection, you should still be able to say "Visit our website at 'our company dot com" to sign up for our newsletter, "and clearly understand the first time.
• Avoid hyphens and underscores. First, these make it uncomfortable to say the domain name out loud. Second, they increase the chances people will not go wrong if you type the URL
• Be careful when using numbers. You do not have the numbers off the domain, but believes that they can cause confusion. For example, if your domain name is CompanyOne.com and you have to say, listeners may not know if they should type "companyone.com" or "company1.com ".
After you choose your primary domain name and this is certainly one extension, consider buying this name with other extensions. For example, if you have the.com version, you also want to get May. Org,. Cc,. Biz,. Mobile, and others, and those URLs point to your primary website.
Finally, consider the common typos or misspellings people are likely to use when trying to get to your site, purchase this domain, and direct them to the primary site.
